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Pokémon: the intergenerational soundtrack people keep playing together

As Pokémon celebrates its 30-year birthday, Rah Bhatt reminisces on what makes the brand great.

Rah Bhatt

Creative Strategy Director MassiveMusic

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Rah Bhatt

Creative Strategy Director MassiveMusic

About

Over 17 years, he has shaped how brands like Google, Disney, L’Oréal, and Samsung differentiate through sound and music. Working alongside agencies including McCann, JWT, Ogilvy, and BBDO, he turns abstract brand ambition into emotionally resonant sonic systems built for recognition, growth, and longevity.

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Gaming Music Sonic Branding