Guinness and ITV make inclusive sporting history
Diageo and ITV successfully trialled live descriptive audio commentary for the Guinness Six Nations
Brands that embrace inclusive storytelling increase representation and better connect with audiences
Kristy Elisano is a seasoned marketing executive with over 20 years of experience spanning all facets of Marketing, Public Relations, Business Development, and Sales. She currently serves as the Chief Marketing Officer (CMO) at Sparks, a global brand experience agency with more than 1,500 employees across 21 locations. Since joining Sparks in 2002, Kristy has been instrumental in shaping the company’s culture and driving its growth. As the agency’s first-ever CMO and the second-ever female C-level executive, Kristy has broken barriers and set new standards for leadership within the organization. Her strategic vision and innovative approach have been pivotal in positioning Sparks as a leader in the experiential marketing industry.
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