Investing more wisely doesn't mean spending more, Max De Lucia encourages brands to add music to their marketing mix
Max De Lucia is Co-Founder and Director at creative sound boutique DLMDD, an agency of advertising-wired musicians making brands famous for how they sound. Before embarking on his advertising career at WPP's Mindshare, Max received formal training as a composer at Trinity Laban Conservatoire of Music and Dance. Before founding DLMDD five years ago, Max was Head of Brands at Adelphoi Music. It was here that he met his DLMDD business partners, Greg Moore and Sascha Darroch-Davies. The trio made endless records in the company's recording studios next door to The Ivy and took the business to dizzying heights before embarking on their entrepreneurial journey. Putting their initials together, the trio formed the greatest monogrammed company in the world of brand sound, and now produces award-winning work for globally iconic brands including Amazon, Singapore Airlines, Cadbury, Muller, MINI, Standard Chartered, and many more.
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