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Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
Rethinking sponsorship in the digital sports era
Sports tournaments like the Six Nations show that there is a growing potential for more innovative and digital content-led sponsorship deals, writes Darragh Kelly.
Darragh Kelly
Director of Strategic and Commercial Partnerships Crowd NetworkAbout
Darragh Kelly is the Director of Strategic and Commercial Partnerships at Crowd Network. He is responsible for shaping Crowd’s commercial brand partnerships strategy, identifying and working with partners that align with shows including For The Love Of Rugby, For The Love Of Cricket and Long Story Short.
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