The Sun celebrates the shared obsession of the World Cup
The UK-wide campaign ‘World Cup For It’ is designed to showcase how The Sun app keeps the fans at peak World Cup fever 24/7.
Abbie Walsh, Chief Design Officer at Accenture Interactive unpacks the 2021 Fjord Trends report highlighting the challenges and opportunities that all businesses will likely face in the coming year.
Abbie Walsh is a service design pioneer, driven by an unshakable belief in human-centred design. Having been a DJ and a journalist at moments in her colourful career, Abbie’s extensive design experience has seen her take a leading role designing services that have changed the way we live, including the BBC iPlayer. Abbie’s passionate about the social, ethical and educational challenges that digital presents, particularly relating to how children can safely engage with and experience the digital world. She oversees design for Accenture Interactive in the UK, leads key clients through their digital transformation journeys, and fulfils a global and regional remit to mentor leaders. Abbie is a strong voice for diversity within the business, an essential step towards tackling unconscious bias in design.
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