YouTube levels up creator partnerships with social series
‘The Brand Deal Desk’ series aims to help creators level up their brand partnerships on YouTube.
Brands are getting creative to show up in different facets of consumers' lives and capitalise on fandom.
Andrew champions modern marketing effectiveness in a practical way, reconnecting media and creative. Responsible for System1’s thought leadership and global agency partnerships, he's created key publications exploring emotion and creativity’s role in effectiveness across the media mix. Set on making effectiveness for all, Andrew has a weekly The Drum column and booming LinkedIn presence.
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