
Dave’s Hot Chicken: Harnessing a hype machine
Keyana Mohammadi, Head of Marketing at Dave's Hot Chicken, on the power of experiential, influencers and social media to drive long-term impact.
Lotte Jones, Chief Commercial Officer, The News Movement, on the publishing landscape’s lessons for brands.
Lotte is Chief Commercial Officer at The News Movement. She was previously CMO where she led global marketing and brand communications. Formerly creative partner at Freuds and creative director of Teneo, she is curious about all corners of culture, entrepreneurially spirited, and has been named as No.1 Creative Director in the 2020 UK PR Week Powerbook.
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