YouTube levels up creator partnerships with social series
‘The Brand Deal Desk’ series aims to help creators level up their brand partnerships on YouTube.
Max Maharajh on the importance of forward planning and knowing your audience
Max Maharajh is an audience strategist with a wealth of experience, having worked with globally recognised brands to drive revenue and engage audiences around the world.He founded global audience agency Be A Bear in 2018. With headquarters in London, the company has developed a multi-national team to service clients across 8 time zones, with a focus on EMEA and LATAM. Prior to setting up his own agency, Max worked for Sony Music, Meta, Candy Kittens and the LADbible group.
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