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July 16th 2024

Uncovering the efficiency illusion in advertising

Adludio report suggests chasing efficiency may be undermining effectiveness in digital advertising

Chris Allan

CEO Adludio

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Chris Allan

CEO Adludio

About

Chris Allan is the CEO of Adludio – the AI-powered platform delivering attention-led and data-driven mobile advertising. With over two decades of experience in the tech industry, Chris leads the company in forging partnerships and exploring global opportunities.

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Effectiveness Advertising digital advertising

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Uncovering the efficiency illusion in advertising

Chris Allan

Chris Allan

About

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Users who viewed this article also looked at:

Tennent’s dreams of Scotland’s World Cup

Purposeful partnerships

The Broken Toy Factory: mending and reflecting

What Arsène Wenger can teach CMOs about winning with culture

Gymnast Becky Downie on how brands can partner with athletes

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