About

Dev Karaca is the founder of Kyra, the AI-native operating system that runs influencer marketing for global enterprise brands. After more than a decade inside the influencer economy, Dev saw the same issue repeat at scale: brands were investing millions, but influencer marketing remained fragmented, manual, and impossible to defend in performance conversations. Kyra was built to change that. Today, the company operates influencer marketing as a real media line, managing global programs across markets, creators, and product launches, with predictable outcomes and measurable performance. Under Dev’s leadership, Kyra combines one of the world’s deepest creator intelligence datasets with predictive modelling and managed execution. The result is influencer marketing that scales without chaos, performs without guesswork, and holds up commercially at the highest level. Dev is known for challenging legacy agency models and reframing influencer as infrastructure, not a one-off campaign channel, but a core system inside the modern marketing mix.