Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
The advertising industry has a pivotal role to play in creating a more ethical and sustainable media ecosystem.
As Head of Marketing Technology at Wake The Bear, Chris looks after digital platforms, data, measurement and tech strategy, ensuring ambitious brands at all stages of growth are steering towards the right metrics and have the right data and knowledge to answer critical business questions.
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