About

Masibu Manima is a founding partner of VSSL37 (pronounced veh·sl thirty seven) a modular creative agency merging data with creative work at the intersection of sport and culture. Manima is responsible for the agency's measurement framework, which enables partners to better align and measure cultural resonance with commercial upside. Alongside his work at VSSL37 Manima is Managing Director of Translate Culture, which he founded in 2019 to bridge the gap between performance marketing and cultural relevance. Since then, the agency has generated over £100M in revenue for consumer brands across the US and UK through data and culturally informed paid advertising.