Are brands still underestimating the marketing power of creators?
Creators have the power to reach audiences and build community, but in the eyes of the industry, they are still proving their worth.
Matt Hamilton, Managing Partner at Wavemaker on why 2022 needs to mark the end of performative marketing.
Matt Hamilton is a Managing Partner in the Media team at Wavemaker. He has over 15 years’ experience in the media industry, with a background in broadcast media and was previously Head of AV at the agency. He has worked with brands across every category and, in his current role, helps brands navigate the increasingly complex media ecosystem whilst delivering investment strategies that provoke growth for his clients. He is a firm believer in advertising being a power for good and accessible to everyone.
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