Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
Lore Oxford, Global Head of Cultural Insights and Influencer marketing specialist Sofia Sarcina from We are Social, unpick the opportunity for brands to embrace the creative opportunities of Esports.
Lore Oxford, Global Head of Cultural Insights, and Sofia Sarcina, Influencer Marketing Specialist, We Are Social
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