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Sam Carrick
Creative Director CoolrAbout
Sam Carrick is a Creative Director at Coolr, specialising in social-first creative strategy and brand storytelling. He has over a decade of experience across agency and in-house roles, working with major global brands on impactful digital campaigns. Previously, he held senior creative and strategic roles at agencies including Born Social and Fold7. Sam is known for combining strong strategic thinking with bold, culturally relevant creative ideas.