Women are the perfect, and to date hugely overlooked, audience for electric vehicles. But, as Erminia Blackden, Strategy Director at ENGINE asks, will manufacturers realise this in time?
Erminia has worked in marketing for over 20 years. In that time, she has worked with some of the largest and most influential automotive brands on the planet. She has a keen interest in the marketing industry’s approach to women and as author of 21C Woman has written a great deal around the subject.
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