In a social world driven by distraction, nostalgia and local pride are giving heritage brands the staying power they need to connect, writes Katie Drew.
Katie Drew is a Strategy Director at Born Social, passionate about transforming heritage brands and helping them connect with new and existing audiences across social, and beyond. She has worked with a diverse portfolio, including Barclays, Asda, The Evening Standard, and Bottega Veneta and has featured in publications such as BITE, The Drum, Marketing Beat, LBB and The Grocery Gazette.
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