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Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
Why truth is the most important ingredient in brand experiences
A brand experience must be authentic and transparent so that consumers actively want to be part of it. Alistair Niven, Account Strategist at BD Network believes that if brands are truthful, trust will follow.
Alistair Niven
Account Strategist BD NetworkAbout
Alistair has been with BD for five years and is an Account Strategist, working across all client accounts. He is responsible for insight generation, audience profiling and identifying consumer behaviour in order to achieve greater resonance and success in campaign execution. He’s worked across multiple, global brands, including Unilever, Arla Foods, Mondelez, Nintendo, Campari Group and Cereal Partners Worldwide, developing promotional, shopper and experiential strategy.
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