Wealth management company Quilter has launched a new campaign designed to put people in the driving seat of their savings and investments.

The campaign, created by Joint, urges consumers to take control of their finances with the strapline ‘money needs a plan’.

The work is designed to break through consumers’ financial fatigue to communicate the truth that, without proper advice, money can sit idle, or worse, lose value. The campaign highlights how Quilter’s experts can help make customers’ money work harder through smart, tailored financial planning.

The campaign is rooted in insights which show that many consumers put off financial planning, a procrastination that they will often later come to regret. According to research from Moneybox, one in three Brits aged over 55 regret not investing earlier on in life. The campaign is designed to ensure that Quilter is the brand consumers come to when they want to make their personal finances future fit. 

This new awareness-raising campaign, created with Joint, marks a renewed push to put Quilter back on the map. A nationwide out of home campaign launches this month and is supported by digital out of home, social, radio and digital audio. The campaign will also run across LinkedIn, Meta platforms and press. 

The campaign is timed to support the autumn international rugby calendar across the six nations of England, Ireland, Scotland, Wales and Italy, now known as the Quilter Nations Series.

Sarah Ireland, Brand Manager at Quilter, explains, “This campaign marks a major milestone for Quilter as we renew our commitment to helping more people take control of their financial future. We’re passionate about encouraging more people to become investors and to feel confident about their financial decisions – because money needs a plan. We’re grateful to Joint for helping us bring this bold, visible campaign to life and for sharing our ambition to shift how the UK thinks about investing.”

Algy Sharman, Chief Creative Officer at Joint, added: “It's been an absolute pleasure to work with the Quilter team on this campaign. ‘Money needs a plan’ is a huge platform idea, and together we’ve developed a tone of voice that is smart, but also has a sense of humour. We can’t wait to see it in the outside world.”

A timely campaign which helps consumers successfully tackle their financial fatigue in the midst of England’s rugby fervour.