Tesco celebrates perfectly imperfect Christmases

The campaign from BBH moves away from a single hero film to reflect multiple festive experiences.

Deputy Editor, BITE Creativebrief

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Christmas Retail

The emotional film highlights the power of father son bonding and is set to the 90s dance track ‘Where Love Lives’

The Christmas campaign, created by Leo UK, focuses on the year-round work that goes into making Christmas special.

The heartwarming spot sees the BFG team up with Sainsbury’s colleague Annie to feed an unexpected guest.

The campaign from Uncommon holds a mirror up to British culture to portray an authentic Christmas filled with personal traditions.

The spot is the final instalment of a three part ‘golden quarter‘ campaign from Saatchi & Saatchi.