This year, Barbour has enlisted Wallace and Gromit to star in its new festive campaign that sees the pair in a gift-giving adventure. The campaign sees Barbour team up with award-winning animation studio Aardman once again, following two years of successful festive collaborations with its iconic Shaun the Sheep character.

Capitalising on the success of Wallace and Gromit: Vengeance Most Fowl, and the pair's recent NTA award winning winning film, the campaign borrows from signature Wallace and Gromit charming storytelling to tell a festive story of Christmas inventing.

Wallace is up to his old tricks once again, as the spot introduces viewers to his latest wacky invention: The Gift-o-matic.

The film begins with Gromit sitting down to enjoy a calm Christmas when Wallace charges onto the scene in his Barbour Beanie. He introduces Gromit to his latest investigation, The Gift-o-matic, explaining that it makes gift-giving much easier.

In classic Wallace and Gromit style, Wallace shows off his invention, causing chaos in the process. He knocks over Gromit’s tea and lets off a Christmas cracker that blows Gromit out of the room leaving an armchair-shaped hole in the concrete wall. 

Wiping away the incident, Wallace gives Gromit his gift, a timeless Barbour scarf in Classic Tartan. In return, Gromit gives Wallace his gift: the very same classic tartan scarf, capturing the humour and warmth of the season.

As the pair share in the tender moment, carol singers arrive, but in a comical twist the Gift-o-matic’s ‘unwrap’ feature malfunctions and focus in on Wallace, stripping him of his festive get up. The spot closes with Wallace in his classic Barbour wellies, covering himself with his newly gifted tartan scarf.

The film was produced by Aardman’s skilled team with their signature stop-motion style, made in their Bristol studio. The spot seamlessly combines Wallace and Gromit's world with Barbour products woven in.

As part of the campaign, Barbour has created a limited-edition run of Re-loved Wallace and Gromit-inspired wax jackets, with all proceeds going to Oxfam.

Wallace and Gromit and Barbour are two brands synonymous with Britain. The spot positions Barbour as a go-to gifting location, with a range of products perfect for winter. 

“We are excited to be continuing our partnership with Aardman for another year; a brand, like Barbour, that is renowned for its heritage, nostalgia, craftsmanship and meticulous detail,” explains Paul Wilkinson, Barbour Group Deputy Managing Director.

He continues: “Whilst rooted in our British heritage, the story’s themes of generosity and togetherness resonate far beyond the UK, reflecting the universal spirit of the season.” 

With Wallace and Gromit’s charm and Barbour’s quintessential Britishness, the campaign is a masterclass in the power of storytelling this festive season.