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AA asks brands to provide the creative fuel for its Media Business Course
The Advertising Association is asking brands to provide a challenging brief to inspire the next generation of industry leaders.
Nicola Kemp
Editorial Director CreativebriefHow do you solve a problem like the great resignation? One of the key ingredients for retention is investing in learning and development.
With this in mind after a short hiatus during the Covid-19 pandemic, The Advertising Association’s Media Business Course (MBC) is back from the 5-8th July at the Grand Hotel in Brighton, where delegates from across the industry will be immersed in practical, actionable and inspirational training.
To provide the creative fuel for the course the Advertising Association has opened a call to brands to provide a brilliant communications problem for practitioners to solve. Participants have previously tackled comms briefs from Domino’s, Yorkshire Tea and easyJet.
Founded in 1964, the Media Business Course is for employees with four to five years industry experience from agencies, media owners and advertisers. Delegates are divided into syndicates to work on a blue-chip client brief and create a full media strategy before pitching against each other to become the coveted MBC winners.
It is more important than ever to ensure we invest in our talent and equip them with the necessary skills to flourish at every stage of their careers.
Emma Botton, Group Brand, Proposition and Marketing Communications Director at Tesco
During the three-day event participants receive support and insight from the top strategic media talent in the UK. In addition, delegates will hear talks from industry leaders including Alex Mahon, CEO of Channel 4 and Karen Blackett OBE, Country Manager at WPP.
David Grainger, Chief Strategy Officer at iProspect and MBC Committee Member, explained: “If you’re a marketer with a thorny problem to solve, then over three days we’ll unleash the collective brainpower of 120 of the media industry’s finest thinkers in pursuit of a brilliant answer. The responses are nothing short of inspirational and more than one have subsequently snuck into the client’s commercial calendar.”
Supporting the course programme, Emma Botton, Group Brand, Proposition and Marketing Communications Director at Tesco, added: “Tesco is delighted to be taking part in the Media Business Course. It is more important than ever to ensure we invest in our talent and equip them with the necessary skills to flourish at every stage of their careers.”
The deadline for brands to send in their ideas for a brief is March 31st and submissions can be made via the form here.
