The Sun celebrates the shared obsession of the World Cup
The UK-wide campaign ‘World Cup For It’ is designed to showcase how The Sun app keeps the fans at peak World Cup fever 24/7.
There’s proof that huge groups of the population are being overlooked or only represented in a tokenistic way in advertising. Asad Dhunna, Founder of The Unmistakables explores what he's learnt about diversity and inclusion.
Asad runs The Unmistakables, a consultancy made up of minorities. The company makes organisations and campaigns more representative of modern society both inside and out and works with the likes of the England Cricket Board, Barnardo’s, Openreach and Unilever. He was previously the Director of Communications for Pride in London and has held senior positions at a number of marketing and communications agencies.
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