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Create and Strike: What did we learn?
Ben Essen, Chief Strategy Officer at Iris and one of the founding members of the industry's Create and Strike movement outlines what the last year has taught him, and what needs to happen as we go into the next.
Ben Essen
Chief Strategy Officer IrisAbout
As Chief Strategy Officer, Ben leads a diverse team of strategists across 17 offices for global creative innovation network, Iris. Ben is responsible for strategy and planning, helping some of the world’s most exciting brands like Samsung, adidas and KFC to take a bold leap forward and reimagine how they connect with people and culture. In his time at Iris, Ben has worked side by side with CMOs to change their approach to marketing, spent weeks in the field trying to unlock the insights that will drive truly breakthrough work, produced global intelligence studies outlining the new marketing fundamentals and been a driving force behind Iris' uniquely 'For the Forward' culture. He is now on a mission to turn consumers back into citizens.
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