Speakers from brands including E.l.f Beauty, Tony’s Chocolonely, Diageo, Reckitt and Unilever will lift the lid on the power of how inclusion drives commercial performance.
In a chaotic market it is arguably harder than ever for progressive marketers to create change. In this environment, making the time to listen and learn has never been more vital. Shared learnings and frameworks for success are vital to maintaining momentum.
With this drive for progress in mind, Creative Equals’ flagship RISE conference has launched its 2026 agenda. The line-up has a distinct focus on how brands can harness the power of inclusive growth, the new engine of marketing effectiveness.
The lineup of speakers includes some of the most progressive and impactful marketing leaders. Sophie Devonshire, CEO of The Marketing Society, will share the stage with Hannah Roberts, VP Global Marketing at E.l.f Beauty.
Charlotte Löfgren-Rowe, VP Pain at Reckitt and Efrain Ayala, Global Creative Partnerships, Inclusive Marketing Director at Reckitt, will tackle the thorny issue of purpose fatigue.
Cannes Lions will host an interactive session on how inclusion drives creative effectiveness, led by Jason Edwards, Strategy Director at Creative Equals. Speakers will include Paul Kemp-Roberston, Chief Content Officer at Lions and Jenni Middleton, Editor-In-Chief at Lions. Creative Equals is an ‘impact partner’ to Cannes Lions.
In a year where disruption is the norm, inclusive marketing is a proven strategy to drive market share through innovation, deeper reach and cultural resonance.
Ali Hanan, CEO and Founder of Creative Equals
The agenda also includes Nicola Matthews, Head of Marketing for UK and Ireland at Tony’s Chocolonely, Eleanor Thornton-Firkin, Head of Creative Excellence, Ipsos, Emily Heath, Global Brand Director, Rexona, Unilever and Claire McHardy, Managing Partner, ex-Unilever, Creative Equals.
The invite-only gathering for senior marketers and brand leaders will take place on the 20th May from 2pm and will be hosted in Cannes Lions parent company Informa’s Blackfriars headquarters.
Ali Hanan, CEO and Founder of Creative Equals, said the day will be ‘focused on leaving marketing leaders with tangible insights to drive their business forward.’
She explained: “We'll dive into how inclusive transformation drives brand relevance, creative effectiveness and commercial performance. In a year where disruption is the norm, inclusive marketing is a proven strategy to drive market share through innovation, deeper reach and cultural resonance.”
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