Voices

How brands can close the hope gap

At the start of a challenging year for inclusion, Asad Dhunna, Founder of The Unmistakables explains why now is the time to close the hope gap.

Asad Dhunna

Founder The Unmistakables

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About

Asad runs The Unmistakables, a consultancy made up of minorities. The company makes organisations and campaigns more representative of modern society both inside and out and works with the likes of the England Cricket Board, Barnardo’s, Openreach and Unilever. He was previously the Director of Communications for Pride in London and has held senior positions at a number of marketing and communications agencies.