Tesco replaces its logo to champion quality and craft
The ‘Icons’ campaign from BBH takes a strip-backed approach to spotlight the retailer's quality food offering
Why now is the time for brands to expand the pool of diverse narratives and be more inclusive of those who are neurodivergent.
Fauzia Musa is Editor-at-large at TwentyFirstCenturyBrand. Born in Mumbai, and raised between London and the Bay Area. Equally right and left brained. A former chef and journalist, she cut her teeth leading brand and design strategy at Media Arts Lab (Apple), IDEO, and Google, amongst others. She built the brand strategy team at Google Cloud, and led design work for Kate Spade, Playstation, The Times, and Hulu while at IDEO. In her (very limited) free time, she’s working on draft two of a novel. Tom Richer is a Junior Strategist, TwentyFirstCenturyBrand. Born in Southampton (UK) he studied at Kingston University. He's the founder of inclusive neurodiversity initiative The Bridge Between and is part of Brixton Finishing School's 2019 Alumni.
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