As part of NABS ongoing mission to advance the mental wellness of the advertising, media and marketing industries, the organisation hosted a growth hack event to seek strategy help from industry leaders. 

On 26th March, business leaders from across the industry came together to respond to a live brief focused on shaping NABS’ future growth strategy.

With the industry facing a mounting mental wellness crisis, demand for NABS services continues to rise. The growth hack event saw industry leaders provide actionable and practical support, drawing on their expertise to help NABS evolve alongside the community it supports.

The event was organised by As The Crow Flies and attendees included Theo Bassey (Omnicom Production), Hannah March (Publicis Media), Alex Brown (Hijinks), Julia Franks (Publicis UK), Callum Cheatle (Havas), Oli Richards (Saatchi & Saatchi), Mike Jenkins (AMV BBDO), Kerri Brown (TMW), Katie Savage (The Gate), Amy Robinson (Dentsu), Craig Brown (Pinterest) and Ali Wallace (DNA Recruit). The event was supported by sponsors DNA Recruit, Spotify and Pinterest.

NABS Trustee and Treasurer Karla Smith, Chief Finance Officer at Ogilvy UK, alongside members of the NABS leadership team, Sue Todd, CEO, Nicky Harris, Commercial Director, and Lou Thompson, Marketing Director, were on hand to give feedback on the ideas generated.

“This is a powerful example of the industry partnering to support adland’s mental wellness at a critical time for both NABS and the wider community,” said Nicky Harris, Commercial Director at NABS.

She continued: “While NABS is largely funded by generous organisations, recent years have shown the impact individuals and communities can have in bolstering our income through fundraising challenges. Empowering our industry to feel a collective responsibility for its charity is vital if we’re to respond to growing demand for our services.”

The ideas from the event will go on to inform NABS future growth strategy and help the organisation better support industry wellbeing.