Sky Media joins The Creative Shootout as official broadcast media partner

The competition will see eight agencies tackle a creative brief from Carers UK

Georgie Moreton

Deputy Editor, BITE Creativebrief


Sky Media has signed up as an official partner of The Creative Shootout 2024.

The Creative Shootout is the UK’s leading done-in-a-day creative-for-good awards, that challenge some of the UK’s best creative agencies with a real brief from a Charity of the Year. Sky Media, alongside The Guardian, Clear Channel and Acast will support the awards, with a prize of £50k worth of airtime for the winning campaign.

The Creative Shootout, now in its seventh year, has recently announced the eight agencies who have made it through to the Live Final Show. On the day, the agencies will get just four hours to tackle a creative brief from Carers UK, and then have just eight minutes to persuade the live audience and judging panel that their idea is the winner. 

The winning campaign will go on to be staged later in the year for Carers UK, with the support of Sky’s airtime inventory. The competing agencies will therefore have to present ideas with the media partners in mind to ensure the creative can most effectively match the media.

The Live Final is set to take place on the 25th January 2024 at BAFTA 195 Piccadilly in London, where a high-profile judging panel will select the winning creative campaign from one of the competing agencies; Boldspace, Given, Mischief, MullenLowe, Propellernet, Ready10, Red Consultancy and Stir.


Tickets for the event and afterparty can be purchased here

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