Sky Zero Footprint Fund, the environmentally focused initiative from Sky Media, is back for 2025, with a new format and renewed commitment to driving meaningful change.

After taking a year off the initiative last year, the Sky Zero Footprint Fund has returned and will once again see Sky Media, the advertising arm of Sky, offer £2 million in advertising support to amplify brands and organisations leading the way in sustainability.

This year, the initiative introduces a new three-category structure, supporting disruptors, catalysts, and champions to drive meaningful change through the power of advertising. This new structure has been designed to attract a wider range of brands and initiatives and ensure that the fund has an even greater impact.

The ‘Disruptor’ category aims to celebrate and champion challenger brands scaling up with innovative ideas and products that have the potential to drive significant environmental change. ‘Catalysts’ supports charities and not-for-profit organisations making a major difference but often facing challenges in demonstrating measurable impact, while ‘Champions’ recognises larger organisations driving national conversations and large-scale sustainability efforts. 

“By evolving the fund for 2025, we’re aiming to put sustainability front-and-centre for a wider range of brands, empowering a diverse range of organisations —from groundbreaking startups to influential household names—to take bold steps towards a more sustainable future,” explains Sarah Jones, Director of Planning at Sky Media.

A panel of expert judges from across sustainability, advertising, and media will oversee the selection process.

Confirmed Judges include:

• Fiona Ball – Group Director, Bigger Picture and Sustainability, Sky
• Stephen Woodford – Chief Executive of the Advertising Association
• Michelle Carvill – Author ‘Can Marketing Save the Planet’
• David Garrido – Sky Sports News Presenter / Sky Zero Ambassador
• Pippa Glucklich – CEO, Electric Glue
• Dino Myers-Lamptey – Founder, The Barber Shop
• Lindsey Clay – CEO, Thinkbox
• Tim Pritchard – Head of Content and Responsible Media, MGOMD

Staggered prize breakdowns across the different categories aim to ensure that a wide range of impactful, planet-first campaigns secure support.

Previous winners including Grub Club in 2023 demonstrate the power of the fund in driving real change. Grub Club was awarded the Grand Prix prize for its innovative approach to sustainable pet food, made from insect protein

“Winning the Sky Zero Footprint Fund was a game-changer for Grub Club. The process was an incredible experience, from refining our brand message to filming our first-ever TV ad. The exposure has put Grub Club in front of millions of pet owners across the UK, driving awareness and credibility in a way that would have been impossible for an early-stage brand alone,” says Alessandro Di Trapani co-founder of Grub Club.

Since the initiative’s launch in 2021, Sky Media has committed to £8 million in media value to support building a better planet through the power of advertising.