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The joint initiative from NABS, The Advertising Association and WACL has reached the milestone of 300 endorsers.
Since being established by NABS, The Advertising Association and WACL just four years ago, timeTo, the industry campaigning group tackling sexual harassment in the advertising industry has hit the milestone of 300 endorser sign-ups.
Yet while the milestone shows that the industry is largely embracing change, there is still a long way to go before sexual harassment has been irradicated completely. Sexual harassment is still happening and timeTo is still on a mission to get more businesses to not only sign up as endorsers but take timeTo training.
“This training really is the best way to get a critical mass of people to understand and talk about the nuances and grey areas of sexual harassment.” says Kerry Glazer, Co-Founder of timeTo.
The training sessions encourage open discourse in a non-judgemental safe space for colleagues. There are flexible options for companies, with the training available either virtually or in-person. timeTo has also created an updated version that enables teams to be trained at a much larger scale while still offering the same quality of experience, this format has been used by OMG.
This training really is the best way to get a critical mass of people to understand and talk about the nuances and grey areas of sexual harassment
Kerry Glazer, Co-Founder of timeTo
66 different companies have taken the training including OMG, who signed up to train their entire staff. Since 2021 timeTo has trained 3482 people with a further 415 people signed up to complete before the end of the year.
“The fact that 300 companies have committed to the timeTo programme is a fantastic signal of the desire in our industry to stamp out this insidious blight completely.” said Stephen Woodford, co-founder of timeTo, “The training that is an integral part of being a supporter is the way these companies are making this commitment real for their people.”
Upon launch, timeTo created its Code of Conduct, a document containing a manifesto, definitions of sexual harassment and ways of taking action. timeTo then asked industry businesses to download the code for free, join the movement and become endorsers:
Ensuring their company
To find out more about signing up to timeTo please click here.
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