March 30th 2020

“We don’t need to be in an office space to make a difference”

Richard Denney, Executive Creative Director at St Luke’s, lifts the lid on why the agency reversed the NHS logo to urge the public to Stay Home Now.

Editorial Director Creativebrief

Related Tags

collaboration OOH Crisis Communications Creativity For Good

The UK-wide campaign ‘World Cup For It’ is designed to showcase how The Sun app keeps the fans at peak World Cup fever 24/7.

Fruitilicious is the latest iteration of the campaign from Quiet Storm.

As World Cup value moves beyond official rights, the smartest brands will be those that understand where football culture is really being created.

Andrew Tindall shares what campaigns are scoring highly in System1’s effectiveness measurement testing this month.

The pressure to show quick returns can prevent long term growth, writes Jordan Shaver.