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Women’s Aid highlights coercive control amidst the coronavirus crisis

A new campaign from ENGINE raises awareness of coercive control at a crucial time.

Nicola Kemp

Managing Editor, BITE

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Women's Aid

Women’s Aid has launched an arresting press ad in Vanity Fair to raise awareness of coercive control. The work conceals a hidden message of abusive behaviour within a beautiful pattern, highlighting how coercive control is designed to control, manipulate or frighten another.

Agency:
ENGINE, London

Disciplines

Advertising/Creative

Sector

Charity

Related Tags

charity