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Can One Person Create a Movement?

For our second instalment of Fan Club, we invited Sophie Walker, the leader of the WEP, to talk to us about how she is building her movement. And Fearne Cotton, who is creating her own movement around openness in mental health, to interview her.
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MY DESERT ISLAND ADS

Kit Altin, The Gate London's Chief Strategy Officer, writes about her favourite ads and strategies from those Andrex Puppies to more subversive fare from Dunlop. Unusually makes reference to both Mr Creosote and Roger Federer. The piece first appeared on More About Advertising.
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Insights

Missouri Creative: Global Drinks Trends

In this insights piece, we explore the main consumer trends shaping up the global alcoholic drinks category in the next few years.

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Missouri Creative: Food Trends

In this piece, we explore a few key trends that will shape up the global food sector in the future. Five themes that emerged from our research are: Prescription Nutrition, Biohacked Snacks, Dietary Diversity, Zero Waste Living and Plant Power. At Missouri, we help brands to maximise these opportunities, build strong ties with their audiences, and influence behaviour.

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Insights

Green Economy: Cannabis Culture and the Implications for Brands

Welcome to the fourth edition of our 'Show Me' bi-annual publication. This issue focuses on the cannabis sector, the macro consumer trends that are driving behavioural change in this fast emerging category and the implications for brands. We also share something very exciting: in the Missouri tradition of showing not telling, we imagined what the first premium British cannabis brand would look like: ELXR.

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Insights

WHY LES BINET & PETER FIELD ARE MY AD HEROES

The case for Les Binet and Peter Field as the industry's unlikely knights in shining armour. First appeared in More About Advertising here http://bit.ly/2NmlgAx

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THE 'REUNIFICATION' OF MEDIA AND CREATIVE

As more clients look to different agency models, some learnings from an agency that blends creative and media thinking.
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Why The Birth Of Voice Doesn’t Mean The Death Of Advertising

In one of its periodic spasms of self-doubt, some sectors of the industry have been quick to hail the ascendancy of digital voice assistants, such as Amazon’s Alexa, as striking a death knell for brand advertising. Aside from the fact that these same voices are quick to consign tried and tested advertising techniques to the bin with each technological development (whilst consistently being proved wrong), in this instance their assumption may not just be incorrect but the opposite might be true.
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Warning: Natural May Be Bad For Your Marketing Health

What happens when a long standing marketing paradigm is undermined? Something so well established, we apply it without thinking; so incontrovertibly true, no one questions it. When it’s pointed out that naturally healthy dried fruit snacks are less good for you than a packet of sweets, and that a burger is healthier than a handmade baguette, we may be about to find out.
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Insights

THE CLASS CEILING MUST BE SHATTERED

Research by the Advertising Diversity Taskforce outlines why social mobility is vital for better representation in the industry.
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WHAT PEPSICO'S PURCHASE OF SODASTREAM TELLS US ABOUT FMCG BRANDS

SodaStream has built a modern blended retail model that goes beyond traditional outlets and e-commerce.
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Because Behaviour Can Be Designed

Welcome to the second edition of our 'Show Me' quarterly. This issue focuses on the fundamental belief that design is not a passive part of the creative process, rather it can play an active role in influencing and shifting people’s behaviour.
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Insights

Branding in a Post-Truth World: An Issue of Trust

Welcome to the third edition of our 'Show Me' quarterly. This issue focuses on trust - a much over-used word but it’s an issue that’s not going anywhere soon. We explore how consumer behaviour is changing and what this means for brands.

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Mark Eaves: How far do you think you scroll each day?

Many sedentary people (there’s 20 million of them in the UK) are scrolling a greater distance on their mobile in a day than they walk. Concerns for the nation’s physical health aside - and just this week the UK finds itself in the top third of the most inactive nations globally - that’s an astounding concept.
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Insights

How autism benefits our agency and creative culture

Matt Davis, Executive Creative Director, on how autism benefits our agency and creative culture.
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Insights

PyeongChang 2018: Korea showed the world its cultural and technological dexterity

Nick Farnhill, CEO of Publicis London and Poke, reports back from a trip to the Winter Olympics