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DIGITAL 2024 | Your ultimate guide to the evolving digital world

Our Digital 2024 report highlights everything you need to know about social media, internet, mobile and ecommerce trends globally. In a bumper year for digital milestones, social media users have passed the 5 billion mark, increasing by 266 million over the past year. The typical social media user now spends 2 hours and 23 minutes per day on their social platforms of choice, with activities ranging from shopping to connecting, entertaining to looking for information about brands.

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Brand Elevation in the New Era of Luxury

Spring believe that brand marketing isn’t just the mandate ‘du jour’, it’s essential to growth performance. Whether a mass, premium or luxury player, there’s opportunity to elevate the audience experience of your brand: raising distinction, connecting more deeply to consumers’ communities and driving relevance in culture. Discover in this paper, Spring's 5 principles of brand elevation.

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What Gen Z want from food & drink brands in 2024

At BIG little LDN, we’re all about getting into the latest trends, but we can't just focus on the current moment; we need to know what people will be into next. It's about staying ahead of the game. With the help of our BIG Shot crew, our latest research has been compiled through the lens of the most open, socially conscious and environmentally aware generation; Gen Z. Featuring insights from our very own BIG Shots, and forecasts for 2024 throughout, it makes for an interesting read.

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FANDOM IS DEAD. WELCOME TO FANCOM.

Our Sport & Entertainment division celebrated our twentieth anniversary by launching our supercharged strategic collective, Passion Pulse, and our new approach to connecting brands to consumers through the things they love. Read our report below and experience our reshaped brand identity on our new website - https://sportandentertainment.mcsaatchi.com/

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The Weber Forecast

This week's snippet from The Weber Forecast is the return of appointment TV. Since the start of January, 'Traitors Fever' has taken over the UK. For the first time in a long time it felt like we were all finally engaging in a shared experience. Nick Hilton described the excitement around the show as the “beginning of a rebellion against the illusion of choice offered by streaming”. we kind of hope it is to. Want more Forecast? Email [email protected].

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Social Media Trends Set to Define 2024

2024 will see social media become one of the most important marketing channels for brands. As the platforms evolve, we’ll be presented with fresh new opportunities, challenges, and unanswered questions. In our latest Social Media Trends Report, Luke Taylor and Calum Macdonald Ball, Heads of Social & Influencer at McCann Content Studios are delving deep into the key trends shaping 2024.

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World's Simplest Brands

From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple.

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The Weber Forecast

This week's snippet from The Weber Forecast is the disappointment in dating. It has been reported that people are falling out of love with dating apps, singles are becoming tired of swiping, and looking for new ways to meet people. Increasing numbers of young people are staying. Can brands change the conversation about what we consider success to be in our younger years, focusing on personal development rather than social and romantic? Want more Forecast? Email [email protected].

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How social, influencer and PR teams can navigate “cancel culture”

Cancel culture now extends beyond calling out egregious celebrity behaviour to also scrutinising brand and influencer actions. Speaking on social issues can be a double-edged sword; as social media and PR teams continue to grapple with conflicting opinions on corporate activism, we know at minimum that we must stress the importance of authentic words backed by meaningful action to avoid performative backlash. Navigating this landscape requires communicators to stay informed, agile and prepared.

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Decoding 2024’s Communications Landscape

2024 promises innovation and transformation. Comms teams can expect a focus on strategic decision-making amidst economic uncertainty, as well as an emphasis on PR measurement beyond coverage to business impact. AI, having gained momentum in 2023, will enter the PR mainstream and communicators should leverage new tools, thoughtfully. Additionally, there will be a shift towards further prioritizing customer experience and adapting communication strategies to evolving generational perspectives.

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Travel’s Place in the Quiet Luxury Movement

The luxury travel industry has long been shifting from prizing ubiquitous expressions of wealth — caviar, champagne, marble, cut crystal and the like — to authentic experiences with a sense of place. However, the educational and immersive opportunities that come naturally with most travel offer an organic pivot to a more subdued expression of luxury.

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How CMOs can simplify their brand experience

In today’s rapidly evolving market—a world riddled with complexity—simplicity has emerged as a driving force behind successful brand experiences. Head of Strategy, EMEA, Rishi Dhir, delves into the concept of brand experience and unveils why the best brand experiences have simplicity at their core.

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AI Dominated Davos and CES. What Does it Mean for Communicators?

After shaping Davos and CES this year, it’s safe to say that AI is more than another fad. At KWT Global, we’ve discovered several core strategies that can successfully usher AI into the workplace, from starting with understanding where AI can improve work processes and enhance client service, to having clear policies and guidelines around AI usage and beginning to test and identify specific tools for workflows.

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WHAT'S TICKING • Vol 12 (3)

X has started the year with a range of updates to ultimately become a super-anything app, the latest "State of Mobile" report by data.ai reveals a surge in app spending and increased social media engagement, and Meta removes more targeting options for ad campaigns.

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The Weber Forecast

This week's snippet from The Weber Forecast is the rise of silly subvertising. Recently we have seen brands using parady to cut through - and we think 2024 will be the year that see more ads and products get created with the intention of being spoofed. When Balenciaga unveiled a $900 skirt that resembled a bath towel, IKEA was quick off the mark to parody the item with its £16 alternative. Cleverly tapping into culture. You love to see it. Want more Forecast? Email [email protected].

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The Weber Forecast: UNLOCK24

What is to be expected in 2024? In our UNLOCK24 Weber Forecast we deep dive into the top trends that we think are going to shape the landscape in the coming year. In this report we look into the next generation, the tide turning on influencers, entering into ‘panopticontent’, returning to a simpler lifestyle and all the political events. To find out more, read our report to see our predictions for 2024.