Make your culture magnetic
The business benefits of moving from customer centric to customer driven strategy
Continuous evolution is a key driver of your perpetual success, which means having the ability to reimagine your brand in ways that reflect your changing response to an ever-changing world. When we talk about brand, however, what we’re really talking about is your business in its entirety. So, if you’re looking to reimagine your brand, you’ll need to start by reimagining your strategy. Think of it as your direction of travel, and the following jumping-off points will help to set your course.
What happens when those charities sit at the heart of a financing dilemma? To withstand potential risks, charities must identify what it means to be resourceful and remain nimble during these trying times.
Instagram is trying out new features to make interacting with posts more fun, TikTok is entering the search ads market, and both X and LinkedIn are adding initial elements to support Passkey access.
In our latest monthly Reputation Report Divisional MD Tim Jotischky shares his expert insight on the potential reputational consequences of Manchester United's delayed decision-making surrounding Mason Greenwood. Neil McLeod and Mimi Brown analyse the growing debate around debanking and what this could mean for both financial institutions and the UK government. https://bit.ly/3qLlveB
Produced by Digitas UK and Saatchi & Saatchi, the activation supported the launch of EE's Game Store.
Digitas UK’s chief executive, Jen Berry, who joined the agency at the start of this year, is making moves to bolster its executive team with a new line-up.
⭐Spotlight on Social ⭐ We look at the latest news and updates in August from the world of #socialmedia
Meta has announced the launch of the Threads web app that's coming your way this week, Instagram's chief, Adam Mosseri, announced the addition of audio clips in Notes, and if your brand is active in Europe, you'll want to keep this update in mind for your Meta content.
August has been a busy month for YouTube as the platform rolled out a bunch of cool new features, LinkedIn is stepping up its game to assist job seekers in highlighting their professional skills and WhatsApp has dropped a new feature in their video calling arsenal – say hello to screen-sharing.
X has started paying smaller creators for the content they produce on the platform, TikTok has launched FBT (Fulfilled by TikTok), and researchers from the University of Oxford have found that there is no evidence to suggest using Facebook has a negative effect on well-being.
The internet is changing. For decades, Google Search has reigned as the go-to tool for accessing information on the internet. But with the recent explosion in AI Large Language Models, LLMs, is that all about to change?
Is Threads a Zucker Punch to Twitter? This is Vol 2 of Musk’s Twitter, a continuing series where we keep up to date with the platforms fast changing landscape.
Atomic's new ECD John Cherry on how the culture and creative process differs at independent and network agencies
Strategists need to connect brands with external stimuli to make them resonate, argues Atomic's head of strategy
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