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HUNTER: Consumer Trends 2024

A summary of HUNTER's latest consumer trends to help supercharge your communication plans and programmes.

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Start the Summer of Sport with The Playbook: Sports Edition

Health and wellness trumps socialising: Brits prioritise fitness over new experiences reveals our new report. Providing new insights into the UK's leisure behaviours and wellness predictions for the year ahead, this report is part of a long-term series investigating emerging consumer behavioural trends. If you're a brand or business looking to tap into the Summer of Sport, then this one is for you.

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Staple to Status: 5 brands putting everyday categories on a pedestal

Great design can transform any product. Pickles, tinned fish, even still water (just look at Liquid Death). In the latest bitesize Show Me, we rummage around the pantry, rooting out five brands that are spicing up even the most quotidian categories.

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Culture makes great work and the workplace great.

CEO George Coleman debates the role of culture on making for a great workplace and on facilitating the best client work.

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Real Talk - episode two

Parallax Founder and AI expert James Hall calls BS on the perception that AI will replace jobs in the creative industry. In the second instalment of Real Talk, James joins Alex and Nickii to combat the scaremongering that often happens in adland when it comes to AI. People have speculated that AI is out to take peoples jobs, and James thinks that’s BS. Download to read our five key takeouts…

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Indulgence in the Age of Wellbeing

Consumers’ collective and apparently contradictory desires to live life both healthily and on-the-go, replacing meals with snacks (*cue Girl Dinner) and indulging in instant pick-me-ups, has created an opportunity for brands in the ‘healthy indulgence’ space. In our latest edition of Show Me, we unveil the five new frontiers of wellness, highlight the snack-stars of the future that play in this space and discuss the role of design in hitting this lucrative sweet spot.

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10 Years of Looking Forward

After a lifetime in design and a decade running Missouri, we’ve learnt a lot about how to define the future for brands, so in this issue we’re looking forward - sharing insights, intuitions and insider knowledge that will help show your brands how to show up.

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Three Days in Tangiers with the House of Beautiful Business.

Opinion piece from Head of Consumer Holly Ward on being human in a life-centred economy, following on from the House of Beautiful Business festival: ‘Between the Two of Us’.

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Real Talk - episode one

Our debut episode of Real Talk features best-selling author and creative director Amy Kean, and Bloom North’s Head of Allyship, Seb Randle, who is also founder of The Helpful Space. This provocative episode delves into the bias we often see in the marketing world, where terminology to describe female leaders differs to their male counterparts. So what did we learn from this outspoken duo? Download to read our five key takeouts...

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Future Proofing Comms Teams In The Age Of GenAI: 3 Learnings.

In the dynamic world of communications, our industry landscape demands constant adaptation. Embracing Generative AI (GenAI) offers a leap forward, but success hinges on mindset, empowering time for learning, and fostering a culture of experimentation. GenAI isn't just a tool; it's a catalyst for innovation and future-proofing strategies.

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Mr President's "Future of Finance" Report

There’s never been a generation so openly obsessed with their wealth (or lack of it). Through our vast study with British 18-35 year olds, quantitatively & qualitatively exploring those that see themselves as “financially engaged”, Mr President has uncovered five distinct segments. In this preview, you’ll get the first glimpse at the segments. For the full report, and to start to understand the future that they really need and desire, visit https://mrpresident.co/intelligence

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AI: transforming work in the fourth industrial revolution

Artificial Intelligence (AI) plays a pivotal role in the Fourth Industrial Revolution. Fully understanding – and then leveraging – the power and potential of AI will take some time, but many professionals are already integrating it into their working world. There is curiosity about how best to use AI and concern about the current-day job functions that it may largely – or entirely – replace.

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Digital Inclusion: the Necessity of Accessibility.

Research report carried out by Current Global and MAGNA among 800 people with disabilities in the UK and US into their experiences consuming communications content, and the impact that its accessibility has for their attitudes towards brands. The results of this research report informed our subsequent agency commitment to do all we can to produce accessible communications; and has helped us convince firms around the world of the moral and business imperative to close the disability gap.

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TBWA Backslash Edges Report

More than a trend report, Edges don’t spotlight the hot new aesthetics, buzzy social media moments, or here-today-gone-tomorrow fads. Rather, TBWA Backslash's 2024 Edge glossary offers a future-focused look at the most substantial global cultural shifts—taking a nuanced dive into the latest manifestations and tensions that are changing their trajectory. The full glossary of Edges can be downloaded now at https://backslash.com/edges/.

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AI Consumer Index

The AI Consumer Index is your compass to understanding what consumers expect from AI-enabled brand experiences and voice applications, so you can stay ahead. The report offers invaluable strategic insights that will empower your brand to deliver exceptional experiences in the era of AI-driven interactions.

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The Weber Forecast

This week's snippet from The Weber Forecast is the single tax. It has never been more difficult for a single person to live independently. CNBC reported that almost half of US adults are currently single and are dealing with the “single tax”. The principle is that maintaining a single household doesn't cost half of a two person household. Current societal structures remind you not only are you single - but you have to pay for it too. Want more Forecast Email [email protected]