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WHAT'S TICKING • Vol 12 (3)

X has started the year with a range of updates to ultimately become a super-anything app, the latest "State of Mobile" report by data.ai reveals a surge in app spending and increased social media engagement, and Meta removes more targeting options for ad campaigns.
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The Weber Forecast

This week's snippet from The Weber Forecast is the rise of silly subvertising. Recently we have seen brands using parady to cut through - and we think 2024 will be the year that see more ads and products get created with the intention of being spoofed. When Balenciaga unveiled a $900 skirt that resembled a bath towel, IKEA was quick off the mark to parody the item with its £16 alternative. Cleverly tapping into culture. You love to see it. Want more Forecast? Email [email protected].
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The Weber Forecast: UNLOCK24

What is to be expected in 2024? In our UNLOCK24 Weber Forecast we deep dive into the top trends that we think are going to shape the landscape in the coming year. In this report we look into the next generation, the tide turning on influencers, entering into ‘panopticontent’, returning to a simpler lifestyle and all the political events. To find out more, read our report to see our predictions for 2024.

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WHAT'S TICKING • Vol 12 (2)

Rival IQ dropped their 2024 Instagram Stories Benchmark report, breaking down metrics like taps, retention, exit rate, and more, TikTok's 2024 Content Planning calendar includes essential dates, tips, and notes for your campaign planning, and Instagram is testing an expansion of its Collections feature, allowing users to share curated sets of posts on their profiles.
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Think Forward 2024: The Social Reckoning

Think Forward 2024 identifies five trends that we expect to play out on social media over the next 12 months. Here you can see an overview of each of these trends and discover how Think Forward could help shape your brand’s marketing strategy in 2024. The report is compiled by our cultural insights team, gathering insights across its 19 global markets. We combined this with interviews with external experts to help us understand broad cultural context and voices outside the mainstream.

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How can your brand benefit from partnerships marketing?

Why do brand partnerships matter, and how can your brand benefit from partnerships marketing? We’ve outlined four key benefits...
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McCann Content Studios: Industry Trends Wrapped (Review of 2023)

2023 was a whirlwind of influencer trends, from extravagant brand trips to the rise of "delulu" culture. But amidst this chaos, three overarching themes emerged that defined the year. To find out, read our report to see our review of last year's influencer trends.
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Fashion Needs A New Strategy

Over the past 5 years, a number of forces have challenged fashion’s existence, ecosystem and values, with accelerated disruptions in just the past 6-12 months. As Fashion Weeks draw to a close, Spring Studios are marking the return of our Spring Thinks series with an industry-provoking question: “How Brands Can Succeed In The New Cultural Order?”. In our latest report, we analyse the key cultural shifts and share our five must-know principles for success.

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UNCLTRD 2023

UNCLTRD 2023, dissecting 5 of the biggest hashtag#buzzwords of the year. Using our learnings from all of the content that we’ve created over the last 12 months, we’ve wanted explore and truly understand the reason these words have gained momentum and become cultural cornerstones for us all. We’ve also included our predictions on what we expect to take centre stage in 2024... (you can download the full report right here, right now).
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50 Years of Hip-Hop Takeaways

Here are our key takeaways from our recent UNRULY event, celebrating 50 Years of Hip-Hop ✨ We wanted to celebrate the journey we’ve been on with Hip-Hop, along with the lessons it’s taught all of us and the areas we also need to be mindful of when interacting with the culture. We spoke to legends in the game that know the relationship brands and marketing has with Hip-Hop. This is what they had to say...
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Purpose

Purpose is a relatively new strategic tool in the marketers’ arsenal, with much for us still to learn about how best to deploy it for maximum impact. And learn we must: Recent data from Bain reveals brand purpose is a top-three purchasing criterion for most consumers globally. In this paper, we call out four common ‘Pitfalls of Purpose’ - including irrelevance - and instead suggest the key ways in which brands can ensure their purpose advertising ends up actually mattering to their audiences.
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Fashion In Flux

As digital innovation changes how we shop, the implications of new or impending eco-legislation are felt, and as conscious consumerism picks up, the fashion industry is having to change in more ways than anyone could have imagined. Far from being a mere expression of personal style, fashion has become a powerful tool for conveying identity, challenging norms and demonstrating values. In this paper, we look at how fashion brands must increasingly adapt to these shifting dynamics.
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What’s Ticking • Vol 10 (4)

This week, major brands continue to pause advertising X, President Biden joined Threads, and Hootsuite uncovers what we should be considering when building out our social strategies for 2024.
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FMCG Brand Experience

Our FMCG Growth Director, Jess Kaye, speaks on the art of creating an ecosystem around the brand and path to purchase.
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Our Northern cities predictions for 2024

From the rise of metro mayors to a celebration of culture and heritage, Head of PHA North Hannah Craig has predicted her top three trends for the North in 2024. Click below to read in more detail about what the new year could have in store.

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How PPC and Paid Social work together to drive performance

PPC and PaidSocial are two of the most important digital marketing strategies used to drive traffic and enquiries. Senior Paid Social Account Director Aron Jheeta and Paid Search Account Director Lucinda Martin discuss how you can supercharge your marketing strategy by integrating the two services to drive performance.