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Our Northern cities predictions for 2024

From the rise of metro mayors to a celebration of culture and heritage, Head of PHA North Hannah Craig has predicted her top three trends for the North in 2024. Click below to read in more detail about what the new year could have in store.

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How PPC and Paid Social work together to drive performance

PPC and PaidSocial are two of the most important digital marketing strategies used to drive traffic and enquiries. Senior Paid Social Account Director Aron Jheeta and Paid Search Account Director Lucinda Martin discuss how you can supercharge your marketing strategy by integrating the two services to drive performance.

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WHAT'S TICKING • Vol 10 (2)

Meta has announced a new feature allowing users to opt-out of read receipts for direct messages (DMs) on Instagram and other Meta messaging platforms, YouTube is testing new generative AI features, including topic summaries for comments and its own conversational AI tool, and Google has released its Top 100 most-searched-for products of 2023, providing insights into popular trends and aiding holiday shoppers in finding the perfect gifts.

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Paid Social: A beginners guide

Over the years organic social media reach and engagement rates have declined, highlighting that social media is increasingly becoming a pay-to-play model where brands must utilise paid social in the most effective way possible. Our guide to #PaidSocial provides beginners with the perfect opportunity to discover its fundamentals, how paid influences the funnel and what it’s not.

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How to promote your mass participation event

Last month we celebrated a decade of working together with the Royal Parks Half - London. Over the last 10 years, we have successfully positioned the race as London’s most iconic half marathon, as well as engaging with key stakeholders to ensure that the race continues to be celebrated for its charity and sustainability credentials. Reflecting on the long-term partnership, we share our top tips to consider when looking to drive widespread exposure of an upcoming mass participation event.

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Patient care to PR: Communicating AI healthcare stories

We discuss tactics on how a healthcare PR strategy can help communicate AI healthcare stories in the media.

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WHAT'S TICKING • Vol 10 (1)

TikTok has published an E-Commerce Starter Guide aimed at helping brands dive into advertising on the platform, Instagram has introduced new enhancements, from the inclusion of looping video clips in Notes to the availability of Reminder Ads for Stories and the experimental testing of Collaborative Carousel Posts, and Threads is expanding its features with the addition of GIFs and polls in-stream.

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The Closet Undergrad

Our Head of Activation – PR, Social and Content, Caroline Gill, reflects on how she ‘made it’ in marketing without a degree.

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WHAT'S TICKING • Vol 9 (4)

Brandwatch has released its State of Social report for 2024 to help brands develop their strategies for the new year, Instagram introduces new features to enhance engagement, and LinkedIn has announced an update to its profile verification offering.

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WHAT'S TICKING • Vol 9 (3)

Meta has been very busy evolving the Threads app with a variety of new features to attract a broader user base, Google has been working on some new updates in search, and YouTube introduced Spotlight Moments, a new ad option allowing advertisers to feature ads during major cultural events, like Halloween, Christmas, or the Oscars for example.

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The Reputation Report: October 2023

In our latest Reputation Report we analyse PM Rishi Sunak's popularity hitting record lows, the PGMOL's response to its latest VAR scandal and the upcoming challenges set to face the gambling industry. Thanks to Hamish Campbell-Shore, Neil McLeod and Tim Jotischky for their insight on how those involved have responded to these challenges. https://bit.ly/3tPzj8F

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WHAT'S TICKING • Vol 9 (2)

Instagram is looking to gear up engagement in the app with new stickers it’s looking to have ready for the upcoming holiday season, TikTok launched a bunch of new spooky-themed AR effects and visual tools to help users get into the Halloween spirit, and X has officially launched a new feature allowing users to control who can respond to their tweets, restricting replies to verified accounts.

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The Price of Success: A Study on men’s Relationships with Success, Happiness, and the Role of Brand Communications

What makes a man successful? What makes him happy? How are advertising and the media portraying these values? And, maybe more importantly, how is this affecting men and the world around them? These are just some of the questions that sparked this report. Using extensive research in the UK and US, our findings show what is at stake and propose some recommendations on how communicators can do better.

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Social Media Week 2023

The PHA Social Media team was out in force this week at Adweek’s Social Media Week, which this year was centred around the creator economy, social listening, risk-taking, authenticity, short-form video and more. The two-day event featured some excellent speakers and insights from the likes of LADbible Group, Gymshark, Burger King and Shopify, and lots of great discussions around the #creator economy and its future. We’ve pulled together our key takeouts from the event.

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WHAT'S TICKING • Vol 9 (1)

Meta has released a new report that explores key shifts in consumer behaviour and their implications for marketing outreach, Instagram now features a "For you on Threads" carousel, and TikTok is testing a paid, ad-free feature.

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Preparing your paid channels for optimal performance

Paid Social has become a necessary tool in the world of e-commerce. Ahead of #BFCM, Director of Social, Hayley Jones breaks down what brands can do to ensure their social ads are as effective and efficient as possible.