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Show Me 7: The Serious Business of Pleasure

Welcome to the latest edition of our annual trends paper 'Show Me 7.' In the first part we look at the changing role of pleasure, its evolving meaning throughout the pandemic and the impact on consumer typologies. For the second part, we explore pleasure in moderation and the impact of HFSS restrictions on Food and Beverage brands. Check it out for your free insights!
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March Social Swipe Roundup

Brands and agencies must stay ahead of the game when it comes to social, reacting fast to remain competitive. Knowledge is power, and that’s what our Social Swipe supplies. Each month, we give you bite-sized updates on social developments. Take a look at what hit the headlines this March, from TikTok’s introduction of 10 minute videos to Facebook’s reels reaction feature.

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Why brands and businesses are missing the point on NFTs?

We've seen unashamed cash grabs galore, so is there any merit in NFTs or are they just 2022's e-Ponzi Scheme? Joshua Hood, Senior Social Strategist at Grey London takes a look.
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Why Is the Role of Chief Diversity Officer Seen as a 'Dead-End Job'?

Our CEO, Rania Robinson discusses the CDO role in this article. "Too often Chief Diversity Officers are not supported by fellow C-suite leaders in DEI efforts. They must not be confined to the human resources department, but in a position to achieve real change."
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The momentum created by BLM is at risk of fading away

Trevor Robinson OBE, discusses how the Black Lives Matter movement dialogue needs to keep going. While the 'penny dropped' for many people over the last year, there is also a certain amount of complacency on the issue of racial justice creeping in.

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Trevor Robinson OBE interview: advice for minorities entering the world of advertising

Trevor hopes to bring about real change with regards to diversity in advertising and has been successfully doing great work to tackle issues of inequality and racial bias via the Create Not Hate campaign, founded in 2007. Create Not Hate has become somewhat of a movement in its own right, helping young people with backgrounds similar to Trevor’s, unleash their creative potential. It also successfully addresses the social issues underrepresented and minority groups live day to day.

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November Social Swipe Roundup

Each month, we give you bite-sized updates on social developments. Take a look at what hit the headlines this November, from 60-second Insta stories to Twitter’s Threader acquisition.

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Leveraging TikTok for Brand Growth

Ever thought of diving into the world of TikTok to get exposure for your brand, but unsure of how to go about it? TikTok gives you the chance to break up the rule book of traditional marketing techniques, but there is a way this can be done most effectively. Take a look below at how best to utilise this exciting platform to accelerate your brand’s profile.
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October Social Swipe Roundup

Each month, we give you bite-sized updates on social developments. Take a look at what hit the headlines this October, from additional ad placement on Insta to live stream shopping events on YouTube.

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#TikTokMadeMeBuyIt

Having recently become the first-non Facebook app to reach 3 billion downloads, we took a look at how TikTok is entering into, and altering, the narrative of social shopping. We covered everything from viral trends and the rise of the “creator”, to livestream shopping and the future of TikTok Shops. Get in touch to find out more about what TikTok can do for your brand!
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An Appetite for Change

As the world edges ever closer to a new normal, the QSR sector will have to find new ways to engage consumers. Click to download the takeaway deck and recording for the insights and opportunities for your QSR brand in-store, at home and everywhere in between through product, campaign, experience and alternative channels.
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How to talk like a human on social media

Commercially, it’s easy to forget about the ‘social’ in social media. Excited by the growth possibilities social offers, many brands’ channels become echo chambers of adspeak. When you interact with your audience like an actual human – without overdoing it or overstaying your welcome – you humanise your brand; this makes way for meaningful, two-way exchanges – and this is the foundation upon which the strongest brands are built.

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September Social Swipe Roundup

The world of social evolves at lightning speed. Want to keep up? Social Swipe delivers the latest need-to-know news, so you’re always out in front. We must stay ahead of the game when it comes to social, reacting fast to remain competitive. Knowledge is power, and that’s what our Social Swipe supplies. Each month, we give you bite-sized updates on social developments. Take a look at what hit the headlines this September, from Twitter’s shoppable content to Instagram’s ‘Map Search' function.
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Social Media and the Financial Markets

Social media has reached the point when it touches every part of the business landscape. As an instantaneous and direct method of communication and a mass indicator of sentiment, it has become an undeniably useful tool for businesses regardless of industry. In this piece we will explore three current trends in social media as it relates to the financial markets.
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So what does it really take to be an excellent agency leader now?

It happens every decade or so that there’s a generational shift in agency leadership, a significant changing of the guard. New people rise to the top and fresh ways of doing business replace the old. It feels like change has never been more necessary, for new and established leaders alike. So what does it really take to be an excellent agency leader now?

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Post-COVID expectations and behaviours: Gen Z and financial services.

But there are ways that banks can help. Gen Z, born between the mid-90s and the early 2010s, became the largest generation back in 2019, and represent around one third of the global population. From school and university shutdowns to social distancing, debt and unemployment, Gen Z is coming of age in the midst of dramatic socio-economic turmoil. Financial services as an industry must remember that it is in a privileged position, holding significant power and ability to influence positively.