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IS THE CLOCK TIKTOKING FOR INSTAGRAM?

Written by Kathryn Loosley, Junior Social and Influencer Strategist, ENGINE Creative. If 2020 hadn’t been eventful enough already, the first half of the year saw Instagram release some brand new tools, whilst TikTok launched their first B2B offering. Click to read more about this.
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LESSONS ABOUT PRODUCTIVITY START IN THE HOME

The latest trends on UK productivity make for stark reading, but are just a continuation of an overall trend that stretches back many decades when compared to the major economies of the world. Read our thought leadership piece to find out more about productivity.

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AS THE BRAND BOYCOTT GROWS, WHAT'S NEXT FOR ADVERTISING ON FACEBOOK?

Facebook heads into July with a growing number of brands pausing advertising spend on the platform. Over this weekend, Unilever and Starbucks added their name to the growing list of large brands who say they are going to pull advertising spend from the platform. A campaign that started in the US is now reaching global ad budgets.
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Inside the Mind of the Post-pandemic Consumer

It may be hard to see that now, but not everything is bad in our post-pandemic societies. Many of the changes that have taken place, especially those in relation to consumption, are quite positive. With special focus on F&B, we’ve highlighted 5 key consumer trends that we think will contribute to the new consumer landscape, as well as the opportunities they create for brands.

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Advertising doesn't have to be WEIRD

It's about a collectivist view vs an individualistic one, the WEIRD vs the not WEIRD.
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HOW MARKETING PROCUREMENT CAN DEVELOP SUSTAINABLE RELATIONSHIPS IN THE ‘NEW NORMAL’

The impact of Covid-19 has accelerated many developments already underway in client/agency relationships. ENGINE Creative's CEO Ete Davies speaks to ISBA about these emerging trends & procurement’s role in helping build true & equitable partnerships. Do read the whole series head to https://www.isba.org.uk/knowledge/the-new-normal-series/
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SOFA SESSIONS #2 – HOW BRANDS CAN HARNESS THE POWER OF INFLUENCERS

On 7th May we hosted the Sofa Sessions #2 - this time Gemma Glover, Influencer Strategist at ENGINE, chaired a conversation around how brands are adapting to the new normal and how influencer partnerships can have a positive impact during lockdown. Our expert panel was Eleanor Wilcox, Social Media manager for Next, Beth Atkins, Communications Manager for Clinique & Estee Lauder & Emily Bell, Social Media & Influencer Manager for George at Asda. Watch the webinar here: https://vimeo.com/418138296
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SOFA SESSIONS #1: THE NEW POWER OF INFLUENCERS

On Thursday 16th April, we hosted the first of our Sofa Sessions with ENGINE's influencer strategist, Gemma Glover, to discuss how influencers are quickly adapting to the new normal and how brands can optimise influencer partnerships during the current climate. Our expert panel was made up of Deborah James - Author, columnist for The Sun, Vickie Neave - Lifestyle influencer and Mel Kentish - Head of Influencer at Sky. Watch the webinar here: https://vimeo.com/410114631
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LEADERSHIP IN LOCKDOWN IS LIKE PILOTING A PLANE WITH THE RADAR SWITCHED OFF

The trials, tribulations and opportunities of leading an agency through lockdown.
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WORK AGILE LIKE A BOSS

In a constantly changing world where rapidly organisations and employees are facing shifting demands, it’s tougher than ever to plan, prioritise and deliver work that has an impact. It’s often even harder to know where to start!
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ETHNOGRAPHIC RESEARCH FOR DESIGN

t’s been so well established that a “strong connection between design and ethnographic research is important for successful service design projects” that it’s almost clichéd.
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IN CONVERSATION WITH DANNY BARRASSO: WHAT DOES THE FUTURE OF RETAIL LOOK LIKE?

For the past year, we’ve been working with Danny Barrasso, CEO at Esprit (Europe & Americas), on an ambitious project to transform the European fashion house. We invited Danny to join us and a number of retail leaders at our latest executive round table dinner, to share his experiences and talk about what the future looks like for retail. Here’s a summary of their key conversation points.
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DESIGN FOR ALL: ASSISTED DIGITAL

In this series, we look beyond the trends to see how today’s issues are being addressed and the challenges they pose for the future. Our first look: Inclusive design.
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COLLABORATION IN THE FACE OF UNPRECEDENTED CHALLENGE

If you are reading this, chances are you are in a job that is office based and you are facing an indeterminable future of remote working. Many of us will have clocked that people have practiced flexible and remote working for a long time, it has been the saviour for those of us needing to juggle life and work, of freelancers, or those who work in global organisations.

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Now is the time to put people first

Brands and businesses need to step up and deliver real support and empathy for both employees and customers to navigate the global coronavirus pandemic.
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Could coronavirus be the catalyst that ends women's inequality?

The largest leaps in women's equality have come after periods of global distress and major upheaval. So what action are we going to take?