In a survey which gathered insight from over 50 brand CMOs and Marketing Directors, we reveal a disconnect.

Despite a strong collective belief that curiosity is an essential trait for the modern marketer, this is not reflected consistently in adopted behaviours that set the conditions for it to thrive. There is a clear challenge faced by marketers to narrow this gap for the future.

This report builds an up-to-date picture on senior brand marketers’ beliefs around curiosity alongside the actual behaviours in marketing teams today.

The research was featured in the trade press.