Loading...
Press

Are clients becoming more demanding?

Creativebrief

Our Managing Director, Stephanie Nattu, featured in Campaign UK's latest Question of the Week, discussing whether clients are becoming more demanding.

It's a topic that's generating plenty of conversation across our industry, and Stephanie's perspective is clear: the answer isn't about lowering expectations, it's about creating better processes.

Ultimately, sustainable pitching isn't about lowering standards or necessarily asking agencies to do less. It's about clients, agencies and intermediaries working together to create processes that are ambitious, fair and realistic.

Stephanie Nattu, Managing Director at Creativebrief

Campaign UK

Read the full article here.

You may also be interested in

Read more
Press

Our Social Sells 2.0 Report

By Creativebrief

This report combines exclusive industry research with groundbreaking case studies and expert perspectives from both brand and agency leaders, offering an unparalleled view of the trends and opportunities defining the next era of social and creator marketing.

Read more
Opinion

Stephanie Nattu features in Campaign UK

By Creativebrief

Our Managing Director, Stephanie Nattu, has been featured in Campaign UK, where she shared her perspective on the shift of clients using LLMs for agency search and the need for agencies to improve their own AI discovery.

Read more
Press

Our work with Midnite

By Creativebrief

Midnite has appointed 72andSunny Amsterdam as its creative agency following a competitive pitch process with ongoing support from Creativebrief. News surrounding the review was featured in the trade press.