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Opinion

Stephanie Nattu features in Campaign UK

Creativebrief

Our Managing Director, Stephanie Nattu, has been featured in Campaign UK, where she shared her perspective on the shift of clients using LLMs for agency search and the need for agencies to improve their own AI discovery.

“For intermediaries, this is less about replacement and more about evolution. AI might be able to tell you who is visible; experienced intermediaries help determine who is right.”

Stephanie Nattu, Managing Director, Creativebrief

Clients are using LLMs for agency selection: adland reacts

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