For brands, digital capability brings with it a number of additional questions. Is it something you build up in-house or something best provided by agency support? Are you better suited to a digital strategy whose primary intention is a long-term brand build, or a short-term sales strategy? The answers are as varied as the questions, and that’s because there’s no one size fits all solution.

Instead, it’s better to look at developing an in-depth understanding of the marketplace. Specifically the varied offerings of agencies, their work for brands, and their points of difference – things that can help you decide not only what agency, but which strategy is for you.

We take a look at the state of digital right now, and offer some food for though. Whether you’re considering appointing a new digital agency, or simply looking to stay connected to the marketplace.  

Case Studies

Digital can be the ideal platform to inject a brand with new life, or else differentiate it from a parent company going for a separate consumer audience. Visit the Head Over Heels case study from Hatched to see how they sought to give the sub-brand of Dune London an identity all of its own. You’ll find it alongside Dare’s digital transformation of Curzon cinema’s website, and FCB Inferno's incorporation of digital into the second phase of This Girl Can. Whilst Zone Digital tackled the queues at M&S to return control of the purchase journey back to the customer. 

Reviews

We’ve seen our fair share of digital reviews this year so far. With a number of brands – from charities to tourism organisations to fashion companies – looking for a digital overhaul. Have a read of our News page where you’ll find details on reviews from Value Retail, TVAA, Head Over Heels and LNER.

BITE

The good people of BITE have put together a Pinboard, showcasing the most vital insights into the digital sector. Exploring the latest work, focusses, insight and more. Getting your team to be more outward-looking is essential to keeping them curious and producing excellent work. This is exactly what BITE is known for.  

The Agency Landscape

One sector doesn’t mean one type of agency. The need to stay up to date on what digital agencies can do for you is arguably more pressing that other sectors. Not only in their capabilities, but in the types of brands (and transformations) those agencies have brought about. Take a look at our in-depth showcases from the likes of 360i, AmazeRealise and Critical Mass. There are plenty of agencies making names for themselves in this sector, so drop us a line to find out more.