Critical Mass

London www.criticalmass.com

About

Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 20 years, we helped global brands reimagine digital and transform their businesses through strategic consulting, innovative creative ideas, and cutting-edge technology thinking.

Today, we are 950 employees across 12 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our services, mentoring our talent, and ensuring we deliver industry-leading work. We believe this is core to our success as a digital leader.

We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC). Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.



Connect


People


Disciplines

  • Customer experience
  • Digital
  • Social

Clients

New Work

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New Work

Critical Mass Toronto & Calgary

By Critical Mass

With a 1000% spike in search traffic on “how to move to Canada”… The CM Guide for moving to Canada.

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New Work

Travel Alberta

By Critical Mass

Time has a way of slowing down when you’re in the snow zone. We captured this in 360 Cinemagraphs.

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New Work

Butterfly Home

By Critical Mass

Butterfly Home is a safe learning center & surrogate family for wrongly imprisoned children in Nepal

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New Work

Famous Five Foundation

By Critical Mass

5 women discussing the right to vote. The Pink Tea conversations as an audio / art installation.

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New Work

Sunglass Hut

By Critical Mass

We developed the Sunglass Hut website to position them as the fashion authority for sunglasses, by connecting fashion inspiration and eCommerce.

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New Work

UNMAS Sweeper

By Critical Mass

Using Apple’s iBeacon we created a land mine simulation titled, Sweeper, debuting it an exhibit at the New York New Museum.

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New Work

Trop50

By Critical Mass

The #ResolutionRescue campaign helped to save people’s new year resolutions. For each tweet, we created a personalised animated video response.

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New Work

Cancer Research UK

By Critical Mass

The Ultimate No Make-Up Selfie was a social campaign with Vloggers to encourage young women to stay safe from UV rays during summer #loveyourskin

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New Work

Fire Eater

By Critical Mass

CM launched the Greatest Shot on Earth, Fire Eater, with 360 digital communications & a VR high dive through rings of fire (Oculus Rift) in bars.

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New Work

Nissan

By Critical Mass

CM helped launch the Nissan #RedThumb initiative across social, website & a partnership with The Voice to encourage people not to text & drive.

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New Work

Travel Alberta

By Critical Mass

For Travel Alberta we hacked Instagram & invited 5 photographers to hike, snap & map. Each Instahike encourages visitors to discover the trails.

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New Work

adidas

By Critical Mass

mi adidas is a seamless, live-anywhere experience, from customisation to sharing to purchase; from online to mobile to in-store and back.

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New Work

Green Works

By Critical Mass

A new brand relaunch was created to make green accessible to all. The campaign spanned online, media, seasonal, social, retail and celeb tie-ins.

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New Work

Nissan

By Critical Mass

A mobile-first, second screen experience that transforms people from passive viewers to active participants.

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New Work

Nissan

By Critical Mass

Using one of the first applications of Kinect for Windows SDK. The experience recognises human gestures and enables a truly immserive experience.