What is clear to us at Creativebrief, is that future processes must be designed with two simple aims in mind: increasing decision-making accuracy for brands whilst simultaneously decreasing time and resource input for agencies. If all parties can galvanise around this vision, then everyone walks away a winner.
Charlie Carpenter, Creativebrief, CEO
The Future of the Pitch Report by Creativebrief highlights our mission to revolutionise the the pitch as we know it.
We're on a mission to increase the accuracy for brands and decrease the cost for agencies. Through our progressive pitch processes to our industry wide research, we continue to be advocates for change in the arena of pitching.
Following a survey of over 100 brand CMOs and agency CEOs, including adidas, EasyJet, Dr Martens, L’Oreal and Channel 4, Creativebrief lifts the lid on the industry’s sentiment around pitching today.
The report is the third iteration of the Future of the Pitch report by Creativebrief, previously published in 2019 and 2022 and exposes that there is still an intense discontent with the way the industry approaches pitching today.
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Drive social impact and business growth with the Creative Equals RISE 2025 Trend report from Creativebrief.
Creativebrief's latest 'Industry Insights' report focuses the spotlight in on changes in the landscape around social and influencer for brands in 2025 and beyond.
Creativebrief CEO, Charlie Carpenter featured in Campaign Magazine talking about why answers and solutions are no longer the answer or the solution for the pitch process.