Industry pitch initiatives need a radical reset

Creativebrief

In this article, Creativebrief CEO, Charlie Carpenter outlines why answers and solutions are no longer the answer or the solution for the pitch process. The focus must shift to accurately defining the brief, rather than imprecisely answering it.

We stand now at an inflection point. It’s time for a more wholesale, galvanised and sustained effort to enable necessity, finally, to become the mother of invention in this arena.
Charlie Carpenter, CEO, Creativebrief

Campaign Magazine

You can check out the full article here.

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