News
To mark the end of 2024, the Creativebrief team picked their favourite marketing and advertising campaigns of the year.
Creativebrief Editorial Director, Nicola Kemp featured in BBC Sport to discuss the debate surrounding combining Team GB and ParalympicsGB.
Throughout this year, we have been championing campaigns from across the Creativebrief network which prove that purpose works and diversity really does drive creativity.
Creativebrief CEO, Charlie Carpenter featured in Campaign Magazine talking about why answers and solutions are no longer the answer or the solution for the pitch process.
In recent years, climate change has been climbing urgently higher up the agenda. As a result, a new counter trend has emerged: underconsumption core.
Our Editorial Director, Nicola Kemp's monthly column in The Media Leader focuses on creating a more inclusive and open space for employees within the advertising industry
It’s arguable that sport has entered a new era, a major player in conversation on building culturally relevant brands.
While industry commentators have long treated purpose and profit as mutually exclusive pursuits, progressive brands have continued to prove that purpose works for business.