Our Project Process Advice

Extensive pitches are a drain on agency and client resource and they’re less suited than ever to today’s environment. Creativebrief advocate a shorter route that still enables you to review the capabilities, previous work and cultural fit of agencies.

This route also enables you to establish agencies’ early stage views and potential strategic solutions, without asking them to make spurious creative recommendations on the basis of limited time and information.

All routes are intuitive and guided, but please see a few additional tips to aid a smooth and positive process:

• Define the process and timings clearly from the outset, and stick to them
• Clarify the business opportunity and scope of work
• Be transparent at all stages
• Treat all agencies with the respect of future partners 
• Ensure senior involvement from your team throughout
• Eliminate unsuitable agencies early against clear criteria
• Dedicate time to the process for calls, meetings, and feedback at all stages
• Accept push-back on unclear briefs and objectives
• Consider paying agencies a participation fee