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M+C Saatchi

London https://mcsaatchi.com/

Disciplines

  • Advertising/Creative
  • Brand Activation
  • Brand strategy
  • Integrated marketing

About

M+C Saatchi Group is a global creative solutions company and the world’s largest independent creative network.

We connect specialist expertise, powered by creativity, data and technology, to help build famous brands, solve the most complex business and societal challenges, and create and curate Cultural Power for our clients.



Connect


People


Clients

New Work

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New Work

National Grid

By M+C Saatchi

Capturing the energy of Skegness’ Pleasure Beach theme park, where high-powered rides and light-filled nights depend on a resilient grid, the campaign is part of National Grid’s wider push to build understanding around the need for increased electricity capacity.

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New Work

Screwfix

By M+C Saatchi

‘Screwfix Convenience’ is designed to reinforce speed and ease as core brand strengths, while driving usage of Screwfix Sprint Delivery, Click & Collect and Check-In services among tradespeople and DIY customers.

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New Work

Eggslut

By M+C Saatchi

Eggslut launched ‘Egg Yearning’ with M+C Saatchi Group UK, using cinematic, gothic romance-style visuals to turn longing into desire for its egg dishes. Social-first and rapidly produced in just 4 days, it taps cultural trends to boost engagement and footfall.

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New Work

National Cyber Security Centre (NCSC) and Department for Science, Innovation and Technology (DSIT)

By M+C Saatchi

Cyber attacks can happen to any business, of any size, anywhere - even in far-flung and fantastical locations trying to evade the threat of cyber criminals. There’s an easier way to avoid cyber crime by signing up to the Cyber Essentials certification.

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New Work

Department for Transport

By M+C Saatchi

A new multichannel platform designed to help the early majority feel confident, excited, and ready to consider an EV for their next car.

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New Work

Financial Conduct Authority

By M+C Saatchi

A major new multichannel campaign created with the Financial Conduct Authority to help people make safer financial decisions. At the heart of the work is the launch of the FCA’s new Firm Checker tool and its unexpected new face, Emil the Seal.

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New Work

Financial Conduct Authority (FCA)

By M+C Saatchi

The latest campaign for the Financial Conduct Authority’s InvestSmart. We’re introducing the Hype Type Revealer: an interactive WhatsApp style tool that helps people understand what drives their investing decisions, by identifying their ‘hype type’ – Calm, Rational or Informed.

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New Work

Severn Trent

By M+C Saatchi

Built around Severn Trent’s purpose of caring for the people and places it serves, It’s in our nature is about showing more of the company’s goodness – highlighting its customer centricity, regional identity and the strategic proposition that “we do things different here.”

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New Work

Visit Iceland

By M+C Saatchi

Visit Iceland’s latest mockumentary: directed by Arni Thor Jonsson and developed by our team at M+C Saatchi together with Peel, the film stars comedian Joe Thomas and introduces the A.U.R.O.R.A.S - a fictional fan club for aurora obsessives, now open to all.

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New Work

Screwfix

By M+C Saatchi

Nothing gets in the way of a great job with Screwfix. Our new brand platform, ‘No Stopping You’, celebrates the tradespeople who keep going, whatever the challenge. To launch it, Sir Mo Farah joins the team in ‘The New Recruit’, showing how Screwfix helps you go further, faster.

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New Work

National Cyber Security Centre

By M+C Saatchi

The financial cost of fraud against individuals is estimated at a staggering £6.8bn a year, and Action Fraud estimates that 89% of crimes reported to them are cyber-enabled. For the Stop! Think Fraud initiative, our campaign ‘Tough Protection’ encourages people to activate 2-SV.

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New Work

Department for Energy Security and Net Zero

By M+C Saatchi

Heat pumps make you feel good inside - about your bills, the future, and doing your bit for the environment. Plus you can get a government grant to help with the cost. So we created a campaign where we hear from the people who feel all warm and fuzzy inside about their heat pumps

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New Work

NHS

By M+C Saatchi

Every woman can relate to "that feeling"- taking your bra off at the end of the day. We wanted to use that universal truth, and apply it to getting your breast screening sorted. To be free from putting it off, and to know you’ve done everything in your power for your health.

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New Work

National Grid

By M+C Saatchi

In this humorous film, the giant power plug we see being transported across the country on a lorry conveys the new, exciting and progressive shift in the nation’s energy future. A fun take on how National Grid is connecting the whole country to cleaner, more affordable energy.

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New Work

Kenwood

By M+C Saatchi

Although many young people have a passion for food, they often have limited space. 'The Egg' sees a series of hyperbolic disasters and radically happy endings. Shot in Milan, the spot features a bespoke dress that looks like a meringue that looks good enough to eat.

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New Work

Kenwood

By M+C Saatchi

Although many young people have a passion for food, they often have limited space. 'The Flour' sees a series of hyperbolic disasters and radically happy endings. Shot in Milan, the spot features a real chihuahua and a statue that took four weeks to carve.

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New Work

Archewell Foundation

By M+C Saatchi

We are proud and honoured to be a part of telling the stories of the brave parents from The Archewell Parents’ Network, who are standing up to say ‘no more’ as part of the ‘No Child Lost to Social Media’ campaign.

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New Work

RISE365

By M+C Saatchi

M&C Saatchi has joined forces with London-based youth organisation RISE.365 and Clear Channel to launch a thought-provoking and motivating out-of-home campaign, called Changing Narratives. RISE.365 is dedicated to supporting young people and young adults in reaching their goals.

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New Work

Freedom All The Way

By M+C Saatchi

Our "Freedom All The Way" campaign has launched to the beat of Fatboy Slim's "Weapon of Choice." This is a new multichannel brand campaign featuring LNER's first ever brand character, Eleanor.

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New Work

Skills For Life

By M+C Saatchi

We've developed the multichannel Skills for Life campaign, ‘It all starts with skills’, which aims to inspire young people, adults and businesses to make the most of their potential.

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New Work

Rockshore

By M+C Saatchi

Diageo asked us to create a fame-driving piece of work with a “Refreshingly Irish” take on the festive season! Recognising Boxing Day (St Stephen’s Day) as a key occasion for pub gatherings with friends, we thought what’s more Irish than Ronan Keating crooning about Rockshore?

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New Work

Dreams

By M+C Saatchi

Our new brand campaign ‘Think what a Dreams bed could do for you’ is inspired by the fact that while we spend around a third of our lives in bed, we often pay little interest or attention to the role our mattress plays in our quality of sleep - starring Gillian Anderson.

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New Work

London Creates

By M+C Saatchi

A new creative campaign created by M&C Saatchi London is being championed by the Evening Standard and the Mayor of London to support London’s place as a world-leading creative capital.

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New Work

Science in Sport

By M+C Saatchi

‘The Tour’ ad campaign for Science in Sport is a series of black and white photos that capture what it really feels like to compete in a cycling event. Featuring endurance athletes, the campaign shows the beautiful pain of endurance sport.

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New Work

Icelandverse

By M+C Saatchi

We responded to the Metaverse launch with a verse of our own – the 'Icelandverse'. This is apart of our multidimensional creative platform for Iceland.

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New Work

NHS

By M+C Saatchi

We created a campaign that was distinctive, memorable and joyous to people across the UK to take their bowel cancer screening test. We see our main character overcome with emotion, as he breaks out in a toilet roll-ribbon dance through his house before completing his test.

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New Work

Diageo

By M+C Saatchi

‘Refreshingly Irish’ is a brand platform and multichannel campaign which celebrates the unique playful Irish banter that happens between true friends.