London 160over90.com


  • Advertising/Creative
  • Brand Activation
  • Branded content
  • Public relations (PR)


160over90 redefines what you should expect from a creative agency.
We are cut from a different cloth, born from a different industry and we exist to embed brands into culture and conversation. We say: Culture Over Everything.

We know where audiences are turning their time and attention next, and every idea is made to meet them there. We are built for the brands of tomorrow with an unmatched ability to access a network of talent & creators, live events, and experts across entertainment, sports, fashion and lifestyle, building platforms, experiences and content that define culture.

From brand and comms strategy to creative development, production and media buying, our industry-leading experts help brands own every stage of the creative process.




Case Studies

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Case Study

EA SPORTS FIFA 20 - Global Premiere

By 160over90

160over90 created the first ever EA SPORTS FIFA 20 Global Premiere; a complete content playground for creators and media. The star studded event featured customisation, competition (on and off the console!) and chaos as Major Lazer took the roof off!

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Case Study

Carlsberg Mean Tweets

By 160over90

160over90 launched Carlsberg’s new brew with MEAN TWEETS. The campaign admitted its existing product was ‘Probably NOT the best beer in the World’ and became one of 2019's most talked about brand launches. Mean Tweets generated over 9 million views and 250 pieces of coverage.

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Case Study

Oppo #BeAShotMaker

By 160over90

OPPO, a Chinese camera phone brand, was the global sponsor of the ICC Cricket World Cup 2019. 160over90 was tasked with creating their first global marketing campaign, developing all the campaign assets and activations, as well as amplifying the sponsorship.

  • Archived Case Studies