160over90

London 160over90.com

Disciplines

  • Advertising/Creative
  • Brand Activation
  • Influencer marketing
  • Public relations (PR)

About

160over90 redefines what you should expect from a creative agency.
We are cut from a different cloth, born from a different industry and we exist to embed brands into culture and conversation. We say: Culture Over Everything.

We know where audiences are turning their time and attention next, and every idea is made to meet them there. We are built for the brands of tomorrow with an unmatched ability to access a network of talent & creators, live events, and experts across entertainment, sports, fashion and lifestyle, building platforms, experiences and content that define culture.

From brand and comms strategy to creative development, production and media buying, our industry-leading experts help brands own every stage of the creative process.



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Clients

Case Studies

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Case Study

EA SPORTS FIFA 20 Future Stars

By 160over90

160over90 was tasked with amplifying the EA SPORTS FIFA 20 Future Stars beat; a celebration of football’s brightest prospects. We recruited Mason Greenwood, Fikayo Tomori, Ismaila Sarr and Max Aarons to tell their breakthrough stories across owned, earned and paid platforms.

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Case Study

MLB Food fest London 2019

By 160over90

160over90 were tasked to make the MLB accessible through food, based on successful MLB Foodfest concept as the basis for an event in early October around the MLB playoffs covering Creative, Production, and PR & Influencer Management.

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Case Study

ABB x Forumula E

By 160over90

Developed short-form content series to promote ABB’s Formula E partnership, targeting B2B & racing audiences. Shared tech insights from teams pre-race and identified tech entrepreneurs from race cities to share their passion for solving today’s urban problems with tomorrow’s tech

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Case Study

KATY PERRY “FIGHT ON” Australian Bush Fire Relief

By 160over90

160over90 in partnership with Katy’s management team developed a plan to hold a free concert in Bright, Victoria for first responders, their families, and the local communities in aid of the Bush Fires which tore Australia apart earlier this year.

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Case Study

Marriott Bonvoy Wake Up Call

By 160over90

160over90 was challenged with developing a new kind of festival for the W Hotels’ Wake Up Call platform—one that would take the pain out of attending a festival and give SPG and Marriott Rewards members insider access and an unforgettable luxury experience.

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Case Study

NFL UK Influencer Programme

By 160over90

Challenged to build fandom and raise awareness of NFL in the UK, 160over90 works with the NFL to design and deliver an ‘always on’ influencer programme for the UK audience. 180 influencers were engaged during the 2019/20 season alone.

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Case Study

PUMA Hoops | FootLocker EU

By 160over90

Brand experience campaign for PUMA Hoops Europe with Foot Locker EU to deliver in-store and digital experience around the launch of the CLYDE COURT LONDON sneakers ahead of the 2019 NBA London Games.

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Case Study

PUMA HIIT Lab

By 160over90

We invited Europe’s most engaged content creators & athletes including Lewis Hamilton to enjoy an interactive workout in the PUMA Performance HIIT Lab. The experience visualised the cardiac intensity of the workout re-creating the irregular rhythm of heart rate during exercise.

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Case Study

Need for Speed Heat UK Launch

By 160over90

Electronic Arts (EA) engaged 160over90 to help create hype around the launch of the new Need for Speed Game. 160over90 answered by creating and hosting a content playground for influencers combining the worlds of gaming, music, automotive and street culture.

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Case Study

EA SPORTS FIFA 20 - Global Premiere

By 160over90

160over90 created the first ever EA SPORTS FIFA 20 Global Premiere; a complete content playground for creators and media. The star studded event featured customisation, competition (on and off the console!) and chaos as Major Lazer took the roof off!

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Case Study

Carlsberg Mean Tweets

By 160over90

160over90 launched Carlsberg’s new brew with MEAN TWEETS. The campaign admitted its existing product was ‘Probably NOT the best beer in the World’ and became one of 2019's most talked about brand launches. Mean Tweets generated over 9 million views and 250 pieces of coverage.

  • Archived Case Studies

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Case Study

Knorr Future 50 Foods Launch

By 160over90

160over90 was tasked with helping Knorr launch Future 50 Foods, their sustainable living brand purpose, to global media and influencers. We created a forum led by former White House Chef, Sam Kass, featuring a panel of relevant experts, attended by over 250 media.

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Case Study

CAT x Chinese Basketball Association

By 160over90

Caterpillar engaged 160over90 to evaluate sports marketing opportunities in China to achieve brand exposure and sales promotion. Starting with brand positioning and sports assets research, it quickly expanded to a sponsorship negotiation and execution remit.

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Case Study

Luzhoulaojiao x Australian Open

By 160over90

160OVER90 has worked to help bring LZLJ to life during the Australian Open - by celebrating the shared values of tradition, history, celebration, culture and innovation as part of a special ‘Winning Moments’ series.

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Case Study

The Ritz-Carlton + Marriott Bonvoy x Mercedes-AMG Petronas Formula One Team

By 160over90

160over90 helped Marriott renegotiate their existing partnership with Mercedes-AMG Petronas F1 team, Marriott’s first truly global partner. In addition, we then helped establish the partnership within the Marriott Bonvoy platform and with the new hotel partner Ritz Carlton.

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Case Study

Rubicon Urban Crictionary

By 160over90

160over90 were engaged by Rubicon to help bring to life their new England Cricket partnership in a way which would engage millennial audiences and bring out the brand personality in new and interesting ways, making the most of the sponsorship assets for the business.

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Case Study

Oppo #BeAShotMaker

By 160over90

OPPO, a Chinese camera phone brand, was the global sponsor of the ICC Cricket World Cup 2019. 160over90 was tasked with creating their first global marketing campaign, developing all the campaign assets and activations, as well as amplifying the sponsorship.