160over90 redefines what you should expect from a creative agency.
We are cut from a different cloth, born from a different industry and we exist to embed brands into culture and conversation. We say: Culture Over Everything.
We know where audiences are turning their time and attention next, and every idea is made to meet them there. We are built for the brands of tomorrow with an unmatched ability to access a network of talent & creators, live events, and experts across entertainment, sports, fashion and lifestyle, building platforms, experiences and content that define culture.
From brand and comms strategy to creative development, production and media buying, our industry-leading experts help brands own every stage of the creative process.
WTF IS “GOOD PARENTING” IN THE WFH ERA?
Parenting in these conditions, under the long shadow of COVID-19, is difficult. But trying to be a dad while navigating the extraordinary business challenges we are all trying work through – it made me feel like a failure. But I need to stop listening to the jerk inside my head.. Cut yourself some slack! We’re in unchartered waters here. You are not a bad parent because you have to focus on work. And you’re not bad at your job because you have to take a break to read Pout Pout Fish.
Football without fans can open up new opportunities for brands
We all understand the value of sport in terms of bringing fans and communities together, so what role can we play as marketeers if live sport returns behind closed doors? Consumers want brands to be present and invest in consumer relationships providing truth and positive impact in terms of their response to COVID-19- so how do we disrupt the culture of football to create a role for fans on a digital match day?
The Impact of COVID on the Sport and Entertainment Economy
160over90 explore the impact of COVID-19 on the sport and entertainment economy, as well as initial reactions to the crisis both the good and the bad. Finally we take a look at some rules for the road for sponsors as they navigate through a post-COVID landscape.
Now Is the Time to Connect With Consumers on a More Human Level
As marketers, we’re hungry to look backward to find ways forward. How should brands act in times of crisis? What can we say and can’t we? What can we learn from events like 9/11 and the 2008 recession? The current situation is unprecedented. The aperture through which we’re all seeing each other, clients and colleagues alike, is more open and more human than ever before. People want to see brands act more human than ever before, too. That’s our opportunity, and that’s our responsibility.
Gen Z: Darwin’s theory of evolution in full swing
If we thought we were obsessed with engaging Millennials, Gen Z present a whole new set of challenges and opportunities. As Millennials age, brands and rights holders’ near obsessive use of the ‘M’ key on their laptops will shift over towards ‘Z’. So what are the factors that need deep consideration by all rights holders and brands targeting future successes?